Sjefsdesgineren bak Apples mest ikoniske produkter slutter i selskapet han ble en del av i 1992.


Jony Ive forlater Apple

Jony Ive, Apples designer i mer enn 20 år, og mannen bak ikoniske produkter som iMac, iPod og iPhone, forlater selskapet.

Apple blir Jony Ive-kunde

Ive forlater altså Apple, men varsler allerede at hans designselskap skal samarbeide med Apple om nye kommende produkter “i mange, mange år fremover”.

Ives nye selskap er døpt LoveFrom. De starter opp neste år.

Hva vil skje med Apple?

Det har vært nok av negativitet rundt Apple i det siste, spesielt det at selskapet ikke gjør noe nytt mer.


Tim Cook dysser ned det hele, og kaller det en evolusjon og peker samtidig på at Jony Ives team ikke forsvinner, kun sjefen for dem som fremover altså skal være involvert med Apple-produktdesign, men altså ikke som ansatt.

Apples pressemelding i sin helhet

“Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple’s CEO. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”

Design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer. Both Dye and Hankey have played key leadership roles on Apple’s design team for many years. Williams has led the development of Apple Watch since its inception and will spend more of his time working with the design team in their studio.

“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple’s history,” said Ive. “The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.”

Apple’s design team, recognized with countless design awards, brings together creatives from around the world representing multiple disciplines, including user interface, industrial design, graphic and font design, haptics and sound design.”

Financial Times